Friday, September 21, 2012

Be Bold, Be Bold




FOR IMMEDIATE RELEASE:

Contact:
Sally Hawkins Stay at Home Mom
309-829-5029
Sallyrhawk@yahoo.com


[Sally Hawkins] will go bald to fight cancer on 11/2.
Joining thousands across the country in Be Bold, Be Bald! fundraising event.

[Bloomington , 9/18/12 ]  For many cancer patients, going bald is not a choice.  It is just one of the many challenges they face as they bravely fight the disease.  On November 2, [Sally Hawkins] will join thousands of people across the country as they put vanity aside, and wear a bald cap (shave my head) to show solidarity with those who bravely fight cancer and raise money to help fight back. 

The event is Be Bold, Be Bald!, a national fundraiser started by Boston advertising agency, Small Army, after losing its co-founder to the disease.  In just 3 years, the event has raised more than $400,000, with 100% of the net proceeds going to cancer charities.

By going about their day as usual - commuting on the bus, meeting with colleagues, stopping in the local coffee shop, or going to class – participants get a small taste of what many cancer patients face.  And, others can sponsor them for their bold move. 

“I watched my mom loose her hair and it was one of the hardest things a fourteen year old can go through.”

In its fourth year, Be Bold, Be Bald! Unites and supports more than 15 cancer charities, from The Jimmy Fund and LIVESTRONG to local charities such as Heaps of Hope, Pablove Foundation, No Stomach for Cancer, Michelle’s Fund and Jonsson Cancer Center Foundation. Participants choose the charity for which they would like to support and grants are made accordingly.  In 2010 and 2011, due to generous donations and support, each of the participating cancer charities received more than 100% of the funds raised on their behalf. 

My Charity is the Dr. Susan Love Breast Cancer Research foundation in memory of my husband’s sister Elizabeth.  I will also not just be wearing a bald cap…I am shaving my head and donating all my hair to Locks of Love.   My husband is also shaving his head in support of this movement.   I made this decision last year after my husband shaved his head.  

Be Bold, Be Bald! is managed by Small Army for a Cause, a 501c3 organization committed to helping raise awareness and funds for medical-related causes.  Small Army for a Cause was founded in 2008 by Boston Advertising Agency, Small Army, in honor of its co-founder, Mike Connell, a 2-time cancer survivor who lost his life to the disease in November 2007. 


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