Monday, September 23, 2013

Be Bold Be Bald...it's that time of year again


FOR IMMEDIATE RELEASE: 9/23/2013

Contact:
Sally Hawkins, team captain
785-404-2371


Our team Dos Pelones will go bald to fight cancer on 10/18.
Joining thousands across the country in Be Bold, Be Bald! fundraising event.

[Salina, 9/23/2013]  For many cancer patients, going bald is not a choice.  It is just one of the many challenges they face as they bravely fight the disease.  On October 18, [Dos Pelones] will join thousands of people across the country as they put vanity aside, shave our heads or wear a bald cap to show solidarity with those who bravely fight cancer and raise money to help fight back. 

The event is Be Bold, Be Bald!, a national fundraiser started by Boston advertising agency, Small Army, after losing its co-founder to the disease.  In just 4 years, the event has raised more than $600,000, with 100% of the net proceeds going to cancer charities.

By going about their day as usual - commuting on the bus, meeting with colleagues, stopping in the local coffee shop, or going to class – participants get a small taste of what many cancer patients face.  And, others can sponsor them for their bold move. 

“Our members have each been touch in a very personal way.  The team captain
(Sally) lost her mother, grandmother, grandfather, high school sweetheart and dear friend.  Nathan’s sister lost her fight just 9 days after his son was born…they never got to meet.  Catie lost her grandmother, aunt, and two great grandparents and has a child in her school battling an incurable form of leukemia.  Gage lost his father just last year.  Touches lives and it leaves scars.”

In its fifth year, Be Bold, Be Bald! unites and supports more than 40 cancer charities, from The Jimmy Fund and LIVESTRONG to smaller-scale charities such as Heaps of Hope and No Stomach for Cancer. Participants choose the charity for which they would like to support and grants are made accordingly.  For the event, to-date, due to generous donations and support, each of the participating cancer charities received more than 100% of the funds raised on their behalf. 

[This is the third year for our team and it has grown every year as people hear about us they want to get involved.  Losing your hair is such a small price for a cure.]


Be Bold, Be Bald! is managed by Small Army for a Cause, a 501c3 organization committed to helping raise awareness and funds for medical-related causes.  Small Army for a Cause was founded in 2008 by Boston Advertising Agency, Small Army, in honor of its co-founder, Mike Connell, a 2-time cancer survivor who lost his life to the disease in November 2007.  

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